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BRANDING / COLLATERAL
BLANC
Jewels
The client
BLANC JEWELS is a brand specializing in high quality jewelry for daily use that evokes luxury. It is a modern and minimalist brand that focuses on accessible timelessness for everyday use.
Our mission was to develop the brand's new Visual Identity, as well as the design of support and stationary material.
The symbol is a minimalist representation of a medal, with the interposition of the letter B in a delicate and modern monogram that refers to elegance and class, whilst maintaining a clean and sophisticated image.
The circle that makes up the brandmark also represents perfection and timelessness. Since it represents perfect balance, the circle is seen as a symbol of divine symmetry.
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