BRANDING
Gonçalo Marinho Psiquiatra
The client
Dr. Gonçalo Marinho is a psychiatrist with a deep interest in the complexity of the human mind and the impact of mental illness on the lives of people and their families.
Our mission was to develop the new Visual Identity and the website with an elegant and sober approach, seeking a balance between professionalism and careful aesthetics.
The symbol is positioned in a balance between modern and timeless.
The representation of the initials G + M results in an elevated and sophisticated presence that communicates feeling and focus.
The distinctive monogram, with curved nuances that represent unity and stability, as well as straight lines that bring a feeling of solidity and confidence, provides instant impact, paving the way for the brand's message.
